ABSTRACT
This study aims to see Twitter as a medium for regional heads to succeed in vaccine policies. Anis Basewedan, Ridwan Kamil, and Ganjar Pranowo, as Governors, actively maximize Twitter to invite the public to support and want to be vaccinated, which is one of the keys to handling the Covid-19 crisis through the creation of herd immunity. The study used the Nvivo 12 Plus Qualitative Data Analysis Software (QDAS) approach. The data for this study used the Twitter social media of the three regional heads, namely @aniesbaswedan, @ridwankamil, and @ganjarpranowo. The results showed that the three of them were very active in informing the vaccination schedule, emphasizing the safety of vaccination, and inviting the public to want to be vaccinated. Through concise and clear messages, the three of them emphasize that one of the primary keys to getting out of the Covid-19 pandemic and recovering social and economic life is through vaccination. This research further highlights the usefulness of social media in crisis management, so it is necessary to continue to increase its use by leaders. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.